About Rukesh Dasari

Growth & GTM Leader based in Hyderabad, India, building 0→1 pipelines across Fintech, EdTech, MedTech, FMCG and Web3.

Career

Marketing Consultant — Artha Fintech Pte. Ltd.

Jun 2026 – Present · Hyderabad

Sole growth hand owning marketing end-to-end; built the inbound and outbound GTM plan from scratch across content, SEO, paid, and automated sequences.

Head of Growth & Performance — Conversion Catalyst

Aug 2024 – Present · Remote

Managing high-volume ad spend across Google Ads and Meta for a Medtech B2B client, with custom SQL audience segmentation and automated drip campaigns. 35% increase in traffic, 25% increase in lead volume.

Digital Marketing Manager — Home.LLC

Nov 2023 – Jul 2024

Led digital marketing strategy and cross-functional teams; SEO and paid initiatives achieved a 1.4x ROI and 20% improvement in search rankings.

Community & Marketing Manager, Web3 — Doge on Sei, Sei PEPE, Shardeum Doge

Jun 2023 – Jul 2025

Community growth and marketing across three meme NFT projects on Sei and Shardeum — X (Twitter) and Discord community building, meme content, and KOL partnerships.

Digital Marketing Manager — K-Innovative Hub Pvt Ltd

Nov 2021 – Nov 2023 · Hyderabad

Architected a centralised LeadSquared CRM instance serving 28 schools and 100,000+ families; 30% increase in organic traffic.

Executive MBA, Marketing — NIBM Institute

Sep 2019 – Jan 2021

Assistant Manager — Reliance Retail

Jul 2018 – Jan 2021 · Hyderabad

Contributed to the JioMart beta launch marketing strategy and drove a 10% increase in monthly sales via in-store promotions.

Bachelor of Hotel Management — Osmania University

Jul 2015 – Jun 2018

Skills

• Growth & strategy: performance marketing (PMax, Search, Meta), CRO & A/B testing, growth hacking, B2B lead gen
• Technical operations: marketing automation (n8n), Google Ads scripts, SQL, CRM architecture, self-hosting (Coolify/Docker)
• Tools & platforms: GA4, Adobe Analytics, HubSpot, LeadSquared, GCP, Looker Studio

Certifications

Google Ads Search, Display & Video 360, Google Ads Display, Google Ads Measurement, Six Sigma Black Belt, Performance Marketing Workshop, Growth Hacking Intensive Program.

Technical initiatives

• Self-hosted marketing infrastructure on GCP and Ubuntu via Coolify, cutting SaaS overhead by 60%
• n8n workflow automation for Google Ads reporting and LinkedIn content scheduling
• Custom Google Ads Scripts for MCC-level link auditing and negative keyword mining
• ClipStack — an open-source macOS clipboard manager

View portfolio and case studies →