AI SEO (GEO) Services Framework
Client: Agency Framework
Role: SEO Thought Leader
Industry: Agency Operations
Define the agency standard for 'Generative Engine Optimization' (GEO) to ensure brand visibility in AI search results.
Results
- AI Conversion: 2x vs Search
Methodology
- Entity Map
- Sentiment Audit
- Optimise
- Train
- Monitor
Strategy & Execution
- Entity Optimization: Structured brand data to ensure LLMs correctly associate the brand with its Unique Selling Propositions.
- Sentiment Engineering: Managed brand reputation on data sources frequently cited by AI (Reddit, G2, TrustPilot).
- Knowledge Graphing: Built extensive FAQs and help documentation to train AI search crawlers on product capabilities.
What I Delivered
- Brand Entity Structure: USPs mapped to LLM association patterns ensuring accurate AI representation across generative search.
- Sentiment Management Plan: Reputation workflow across Reddit, G2, and TrustPilot, the primary sources cited by AI search engines.
- AI Training Documentation: Extensive FAQs and help docs structured specifically for generative search crawlers.
- Schema.org Implementation: Structured data markup applied for AI overview eligibility and knowledge graph inclusion.
- GEO Benchmark Report: Baseline and improvement tracking for AI-cited brand mentions; AI-driven traffic converts 2x vs. organic search.
Tools & Technologies
- ChatGPT
- Perplexity
- Google AI Overviews
- Schema.org
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