Automated PPC Campaign Construction
Client: Google Ads Client
Role: PPC & Automation Lead
Industry: Advertising
Eliminate manual campaign setup time by building an AI-assisted Google Ads creation workflow.
Results
- Setup Time: -80%
- Quality Score: 8/10 avg
Methodology
- Intent
- Structure
- Automate
- Govern
- Scale
Strategy & Execution
- Intent Discovery: Utilized AI tools to group keywords by semantic intent rather than just lexical match.
- Dynamic Structure: Automated the creation of Single Keyword Ad Groups (SKAGs) or thematic groups based on volume.
- Governance: Implemented scripts to pause low-quality score keywords automatically.
What I Delivered
- Semantic Keyword Groups: AI-clustered keywords by intent rather than lexical match, improving ad relevance and Quality Score.
- SKAG/Thematic Structure: Automated ad group creation framework based on search volume and intent tier.
- Google Ads Scripts: Auto-pause logic for low-quality score keywords, reducing wasted spend without manual monitoring.
- Quality Score Framework: Average 8/10 Quality Score maintained across campaigns through structural best practices.
- Setup Time Reduction: Campaign build time reduced by 80% through end-to-end workflow automation.
Tools & Technologies
- Google Ads Scripts
- OpenAI API
- Google Sheets
View all case studies → | About Rukesh →