Enterprise Marketing Infrastructure

Scope: 28 Schools
Engagement Lift: 1.5 -&gt; 4%
Routing Accuracy: 99%

Client: DPS & Pallavi Schools (28 Schools)

Role: Head of Digital Marketing

Industry: EdTech

Centralize marketing operations for 28 disparate campuses, establishing hiring protocols, tech infrastructure, and CRM workflows.

Results

Operational Scale: Migrated 28 static websites to a unified WordPress CMS. Hired and trained a centralized social media team.
Lead Management: Architected a centralized lead flow using LeadSquared. Implemented pin-code-based logic to auto-route leads to the nearest campus.
Call Center Optimization: Deployed Effebot for automated qualification. Built dashboards to track lead scoring and agent performance.
Performance Marketing: Structured Google Ads campaigns and Meta DCTs. Increased social engagement from 1.5% to 4% via consistent Buffer scheduling.

CMS Migration: 28 static school websites migrated to a unified WordPress CMS with centralised admin control.
LeadSquared CRM: Pin-code-based routing logic auto-assigning every inbound lead to the nearest campus, 99% routing accuracy.
Call Center System: Effebot automated qualification deployed with lead scoring dashboards tracking agent performance.
Social Media Operation: Centralised team hired and trained; social engagement lifted from 1.5% to 4% via Buffer scheduling.
Ad Infrastructure: Google Ads + Meta DCT campaigns structured and launched across all 28 campuses.