High-Velocity Content Production
Client: Content Marketing Client
Role: Content Strategist
Industry: Media & Publishing
Integrate Perplexity AI and Semrush to scale content output without sacrificing domain authority.
Results
- Production Time: -70%
- Output Volume: 2x
Methodology
- Research
- Brief
- Draft
- Review
- Publish
Strategy & Execution
- Opportunity Analysis: Used Semrush to isolate high-volume, low-competition topic clusters.
- AI Drafting: Engineered complex prompts in Perplexity AI to generate detailed, fact-checked outlines.
- Human-in-the-Loop: Established a rigid editorial review process focusing on tone, voice, and strategic alignment.
What I Delivered
- Topic Cluster Report: Semrush-driven map of high-volume, low-competition opportunities prioritised by traffic potential.
- Perplexity Prompt Library: Engineered prompt templates generating detailed, fact-checked outlines per content category.
- Editorial Review Process: Structured human-in-the-loop workflow ensuring tone, voice, and strategic alignment on every piece.
- Publishing Pipeline: Make.com automation from draft approval through WordPress publish, zero manual scheduling.
- Output Outcome: 2x content volume at 70% reduced production time, with no drop in domain authority or engagement.
Tools & Technologies
- Perplexity AI
- Semrush
- WordPress
- Make.com
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