Design and execute a full-stack growth strategy for Artha, a Neo Bank fintech product — covering acquisition channels, SEO execution, cold outreach automation, affiliate partner program, and an 8-month GTM roadmap.
Results
GTM Roadmap: 8 Months
Outreach Model: 3-Sender
SEO Milestones: 7 Tracked
Deliverables: 9 Completed
Methodology
Roadmap
ICP
Outreach
SEO
Affiliate
Strategy & Execution
8-Month GTM Roadmap: Defined acquisition, onboarding, and retention milestones across an 8-month plan — with sequenced execution across channels and a phased budget model aligned to pre-launch and post-launch phases.
ICP Automation & GTM Stack: Built a targeting framework mapping ideal fintech user profiles, then architected the GTM stack with HubSpot CRM, lead scoring, and automated onboarding flows.
SEO Execution — 7 Milestones: Technical SEO audit, keyword research, competitor gap analysis, on-page optimisation, backlink audit, AI visibility check, and month-end reporting — tracked across a dedicated SEO master tracker.
Affiliate Partner Program: Assessed affiliate fit across fintech and adjacent ecosystem partners, built outreach flows and program brief, and initiated help-first sends to high-fit affiliate candidates.
What I Delivered
8-Month Growth Strategy: Full GTM roadmap covering acquisition, onboarding, and retention with phased milestones.
Execution Blueprint: Stakeholder-ready deck outlining channel priorities, budget phasing, and team responsibilities.
ICP Automation & GTM Stack: HubSpot CRM setup, lead scoring, and onboarding automation mapped to target user profiles.
3-Sender Outreach System: Smartlead + HeyReach campaigns across Founder/Co-Founder/CTO personas with refreshed sequences.
SEO Tracker & Audit: 7-milestone SEO execution tracker with technical audit, keyword map, and backlink strategy.