Architect and execute the full go-to-market strategy for an NFT PFP collection — from brand identity and whitelist campaign to mint day execution and post-mint community retention.
Results
Allowlist Filled: 4,200+
KOL Impressions: 380K+
Mint Sell-Through: 91%
Discord Members: 6.8K
Methodology
Brand
Community
Allowlist
Launch
Retain
Strategy & Execution
Brand & Narrative: Developed the project identity, lore, and positioning to differentiate in a saturated NFT market. Built a Twitter/X content calendar with a 30-day pre-mint teaser roadmap.
Discord Community Architecture: Designed and structured the Discord server with tiered roles, gated channels, bot automation (Collab.Land, MEE6), and an allowlist verification flow.
Allowlist Campaign: Ran multi-platform giveaway and allowlist campaigns across Twitter/X and Discord, partnering with 8 established NFT communities to cross-promote whitelist spots.
KOL & Influencer Outreach: Identified and onboarded 6 crypto/NFT KOLs for organic promotional posts ahead of mint, generating 380K+ impressions in the 72-hour pre-launch window.
Mint Day Execution: Coordinated real-time Discord announcements, Twitter/X Spaces AMA, and live mint tracking. Achieved 91% sell-through in the first 6 hours.
What I Delivered
Brand & Narrative Kit: Project lore, visual identity guide, and positioning narrative developed for all promotional channels.
Discord Server: Fully structured server with 8 role tiers, Collab.Land gating, automated allowlist verification, and community moderation.
Allowlist Campaign: Multi-platform campaign with community partnerships; 4,200+ allowlist spots filled in 10 days.
KOL Partnerships: 6 crypto/NFT influencer activations generating 380K+ impressions in the pre-launch window.
Mint Day Ops: Twitter/X Spaces AMA + live Discord coordination achieving 91% sell-through in the first 6 hours.