Build brand awareness and organic community growth for an early-stage DeFi protocol launching on EVM chains — from zero social presence to an engaged Web3 audience ahead of token launch.
Results
Twitter/X Growth: 0 → 8.2K
Quest Completions: 3,100
Community Size: 4.1K+
Thread Impressions: 300K+
Methodology
Research
Content
Outreach
Community
Amplify
Strategy & Execution
Web3 Content Strategy: Produced educational Twitter/X threads explaining the protocol mechanics, yield advantages, and security audits. Threads averaged 25K impressions each via strategic timing and hashtag positioning.
Organic Twitter/X Growth: Deployed a reply-first engagement strategy targeting high-traffic Web3 conversations, growing from 0 to 8,200 followers in 60 days without paid spend.
Telegram Community Operations: Managed a Telegram community with daily alpha drops, AMAs, and structured moderation; reduced churn by pinning value content and rewarding early contributors with quest roles.
Zealy Quest Campaign: Launched a Zealy (formerly Crew3) quest campaign for early adopters — social tasks, on-chain interactions, and referral chains drove 3,100 quest completions and 2,400 newsletter signups.
Protocol Positioning: Crafted a whitepaper summary, one-pager, and pitch content used by the founding team for VC and angel outreach, framing the protocol relative to competing solutions.
What I Delivered
Twitter/X Thread Library: 12-thread educational content series on protocol mechanics; avg 25K impressions per thread, zero paid amplification.
Community Growth: Twitter/X: 0 → 8,200 followers in 60 days; Telegram: 0 → 4,100 members.